The Power of Media Convergence

Convergence can be interpreted in a number of ways, though convergence through the current media revolution might be the most powerful definition.  Jenkins argues that media solely depends on us consumers and our activeness within the competing media systems, and I could not agree more.

Let's think about convergence in the sense that we are finally witnessing technology through the media work as one.  That is, a cell phone can cover what a computer, a television, a kindle, and so on will do; it will get us to google, it will get us to our favorite tv show, it will get us to our favorite book.  Convergence is so empowering because consumers are nothing but grateful that they need no more to have to have, say, these three appliances out, they can just use one!

That being said, I perceive convergence as the power of converting.  Media today is so predominant in our society.  There's not many times I go about anywhere and don't see someone on their phone, their laptop, their computer, their kindle, their iPad, and the list goes on.  Almost always, you will find someone with some type of appliance, and almost always you'll find someone truly invested in whatever is on that screen.  Considering this, why would consumers not participate?  Everyone is doing it, and everyone seems to love it!

The fact of the matter is that the media's consumers are humans, and humans are typically inclined to follow with what's modern and new, therefore, these media programs are sure that keeping the media alive will only keep empowering consumers.